Alex Redd
Founder & Lead Engineer
15 years building production software across fintech, logistics, and SaaS. Passionate about clean architecture and developer experience. Previously led engineering at a Series B startup.
About Us
Software Built With Intent.
We're a small, senior-led development studio. We work with startups and established businesses that need real engineering depth — not just code factories.
Our Story
Redd Ink started in 2018 out of a simple frustration: too many development agencies were optimising for velocity over value. Projects were delivered on time but built on shaky foundations — technical debt piling up from day one.
We set out to do things differently. By keeping the team small and senior, we could maintain a relentless focus on quality without the overhead of a larger agency. Every engagement gets the attention of experienced engineers who have shipped production software at scale.
Over six years we've worked with clients across logistics, healthcare, fintech, and e-commerce. We've built systems processing millions of events per day, mobile apps with hundreds of thousands of installs, and internal tools that save teams hundreds of hours every week.
The name is simple: Redd — as in getting things red-lined, reviewed, refined — and Ink, because software, like writing, deserves craft.
6+
Years in Business
40+
Projects Delivered
15+
Long-term Clients
3
Senior Engineers
What We Stand For
Four principles that guide every project we take on.
Craft Over Shortcuts
We take pride in code that is clean, readable, and maintainable. Technical debt is debt — we write software that can grow with your business.
Radical Transparency
No smoke and mirrors. You get straight answers on timelines, trade-offs, and costs. We'd rather have a hard conversation early than a nasty surprise later.
Outcomes, Not Outputs
Shipping features is easy. Shipping the right features — ones that move metrics and matter to users — takes deliberate thinking. That's what we do.
Long-Term Partnerships
Our best relationships are years-long. We invest in understanding your domain deeply so we can be a genuine strategic partner, not just a vendor.
The Team
Small by design. Every project is worked on by the people you see here.
Jordan Mills
Senior Full-Stack Developer
Specialises in React and Node.js at scale. Has shipped products used by tens of thousands of daily active users. Obsessed with performance and observability.
Casey Nguyen
Mobile & Frontend Developer
React Native expert with a background in UI/UX design. Bridges the gap between beautiful interfaces and solid engineering. Contributor to several open-source projects.